Dynamo Sportswear Case Essays

Dynamo Sportswear Case Essays Dynamo Sportswear Case Essay Dynamo Sportswear Case Essay Dynamo Sportswear Inc (Product Management) l. Time context Mr. Gerard Cruz, the owner and manager or Dynamo Sports Inc. Talked with his brand manager Joe Santos In getting a new product line Incorporated In their sportswear business. As for the present, all of their product line has been successful though they cater more in the mens division. The owner had the idea of adding a womens section and is willing to invest millions in the span of three years that he is projecting it but would want to be successful. The brand manager is given six months on planning this project. II. Problem Statement Becoming Success In Introducing a New Product Line The owner and general manager of Dynamo Sports Inc. , Mr. Gerard Cruz Is planning to add a new product In the company which Is the new female line. He Is not sure whether to alma at the upper bracket to downward or do It In reverse. What the Mr.. Cruz wants is to make sure they succeed and become dominant in this new market. The company does not have any difficulty and have nothing to worry with the seasonality of their new product since their manufacturing facilities could produce year round. They are also financially stable. Mr. Cruz gave Mr.. Santos six months to plan it and have it launch. Ill. Statement of the Objective Have the new product line launched In the time frame given, which Is six months. And make sure that It became successful. IV. Areas of Consideration 1. Make a plan of the project within the given time frame. 2. Look at key factors in the market that will help in making the new product line successful 3. Understand and know the perceptions of potential customers in the new product line that will be launch. V. And VI. Alternative Courses of Action (ACS) and Analysis of CA CA 1 . Mr.. Santos should know and test how the market Is, the pricing and telling of the launching of new female line. A. By having this new line, you will increase the market share. B. Developing to try a new market that presently does not exist. Disadvantages: a. Failure to understand the present market may end up in not having the line. B. New market may not become successful since people will not embrace it. CA 2. Understanding and knowing customers wants and attitudes. Advantages: a. Knowing what the new customers want in this new line. B. To determine and know the perception of customers. A. Failure to know what customers want. B. Was not able to determine the perception of customers and might not incorporate in plan VI. Conclusion: I conclude that using CA #2 can somehow help in making sure that the launching of the new product line will become successful. Since this involved the know of the market that the company will be entering and also taking in consideration what the customers wants. This means that the new product line will be able to meet up with the expectations of the customers it will cater with. VIII. Plan of Action. 1 . Make a reasonable and sound plan of action within time frame. 2. Have people work on knowing what the customers, in this case women, wants, their attitude towards female sportswear, what they needed and their perception on this products.